Adorno / Lazarsfeld

As Rolf Wiggershaus recounts in The Frankfurt School, Its History, Theories and Political Significance (MIT 1995):

Lazarsfeld was the director of a project, funded and inspired by David Sarnoff (the head of RCA), to discover both the sort of music that listeners of radio liked and ways to improve their "taste", so that RCA could profitably air more classical music...Sarnoff was, it appears, genuinely concerned with the low level of taste in this era of "Especially for You" and other forgotten hits, but needed assurance that RCA could viably air opera on Saturday afternoons. Lazarsfeld, however, had trouble both with the prose style of the work Adorno handed in and what Lazarsfeld thought was Adorno's habit of "jumping to conclusions" without being willing to do the scut work of collecting data.