1.18.2009

Supreme / Barbara Kruger / Century Gothic Bold Italic

I didn't realize till now that Supreme's logo was a takeoff on barbara kruger's anti-consumerism conceptual art. and for those who need to know, supreme's font is not century gothic bold italic as I thought when I first posted this. It's Futura Heavy Oblique.

http://upload.wikimedia.org/wikipedia/en/4/4a/Kruger_ishop.gif http://www.shoply.net/brand_logo/supreme_logo.gif

3 comments:

Identify Yourself said...

while there are some similarity to Barbara Kruger...but the obama shirt definitely has closer look to the OBEY Giant logo....but maybe OBEY got it from B. Kruger. Since She does use her art to discuss about control and what not.

Anonymous said...

You have brain damage, the font if Futura, Heavy Oblique.

ABSTRACT CONCEPT said...

In fact "I shop therefore I am" is Futura Bold Oblique and "Supreme" is Futura Heavy Oblique....